They often underestimate the power of color and stay completely unaware of how to use it. Many students struggle with understanding its real importance. In the designers’ world color is considered one of the most important design elements. Text and illustration by Joanna Wróblewska Color choices can and will change the meaning of whatever you create. It does not matter if you work on a brand identity, a poster or a website. As a designer or a digital journalist, you will make decisions on specific palettes of colors used for diverse projects. The symbolism of colors is one of the most exciting aspects of visual communication.
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